How to recover abandoned carts with WhatsApp
Complete guide to recover up to 20% of your abandoned carts using WhatsApp automations. Proven e-commerce strategies.
Cart abandonment is one of the biggest challenges for any e-commerce. With an average rate of 70%, recovering even a fraction of these lost sales can make a significant difference in your revenue.
Why do customers abandon their carts?
Before implementing a recovery strategy, it's important to understand the main reasons:
- Unexpected costs: Shipping fees or taxes not anticipated
- Complicated checkout process: Too many steps or required information
- Lack of payment options: Not finding their preferred payment method
- Just browsing: Added products without immediate purchase intention
- Technical problems: Page errors or slow loading
The advantage of WhatsApp over email
While traditional email has a 20% open rate, WhatsApp reaches 98%. This means your recovery message will almost certainly be seen.
Compared conversion rates
| Channel | Open rate | Conversion rate |
|---|---|---|
| 20% | 2-3% | |
| 98% | 15-20% |
Setting up your automation
Step 1: Timing is everything
The timing of your message is crucial. We recommend:
- First hour: Send friendly reminder
- 6 hours later: Offer incentive if no response
- 24 hours: Final reminder with urgency
Step 2: Message personalization
Hi {name}! 👋
We noticed you left some products in your cart:
{products}
Need help completing your purchase?
We're here to assist you.
[Complete purchase]
Step 3: Strategic incentives
Don't offer discounts immediately. First try to recover without incentive, and if there's no response, consider:
- Free shipping
- 10-15% discount
- Gift with purchase
Metrics to monitor
To optimize your strategy, keep an eye on:
- Recovery rate: Percentage of recovered carts
- Average recovery time: How long it takes to convert
- Incentive ROI: Whether the discount was worth it
Implementation with Nubea
With Nubea, setting up this automation takes less than 5 minutes:
- Connect your WhatsApp Business
- Enable abandoned cart automation
- Customize your messages
- Start recovering sales!
Conclusion
Abandoned cart recovery via WhatsApp is not just an option, it's a necessity for any e-commerce that wants to maximize sales. With the right tools and a well-thought-out strategy, you can recover up to 20% of your lost sales.
Ready to start? Try Nubea free for 15 days and discover the power of automation.
Want to recover up to 20% of your lost sales?
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The Nubea team shares the best strategies to boost your e-commerce.
